Global Television And The Politics Of The Seoul Olympics

activities advertising analysis Angeles Asian Games associated athletes attention audience became become broadcasting Center central chapter communication competition concerns considerations corporate coverage cultural discussed economic effects effort example experience final foreign global television host important increased industry interest involved issue major Marketing media events meeting messages military million nature negotiations North noted official Olym Olympic Committee Olympic Games Olympic movement Olympic Organizing Committee Olympic television opening ceremony Park participation percent pics planning political present President Press production question received relations representatives role Seoul Olympics September showed sion social South Korea Soviet sponsors sponsorship suggested symbols technologies telecast television rights tion United University viewers visual worldwide York