Global Television And The Politics Of The Seoul Olympics

1986 Asian Games anti-American Asian Games athletes audience boxing incident broadcasting organizations Chun Doo Hwan commercial communication competition corporate cultural Dayan economic foreign policy global television Hodori host broadcaster host city Ibid important increased Intelsat International Broadcast International Olympic Committee international sports ISL Marketing KBS/SORTO Kim Un-Yong Korean Broadcasting Korean Broadcasting System Kwangju major media events ment million modern Olympics national Olympic committees NBC's negotiations North official Olym Olympic Broadcast Olympic Charter Olympic Games Olympic movement Olympic opening ceremony Olympic Organizing Committee Olympic rings Olympic symbols Olympic telecast Olympic television percent pics political President Press relations rights fees rightsholding role Samaranch Seoul Games Seoul Olympic Organizing September sion SLOOC South Korea Soviet sponsors sponsorship symbols technologies tele telecommunications television coverage television rights tion tional U.S. networks U.S. television United USOC viewers visual Winter Games worldwide