Measured Excess: Status, Gender, and Consumer Nationalism in South Korea

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Columbia University Press, 2000 - 246페이지

This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation. Past scholarship on the culture of nationalism has largely focused on the ways in which institutions utilize memory and "history" to construct national identity. In a provocative departure, Laura C. Nelson challenges these assumptions with regard to South Korea, arguing that its identity has been as much tied to notions of the future as rooted in a recollection of the past.

Following a backlash against consumerism in the late 1980s, the government spearheaded a program of frugality that eschewed imported goods and foreign travel in order to strengthen South Korea's national identity. Consumption -- with its focus on immediate gratification -- threatened the state's future-oriented discourse of national unity. In response to this perceived danger, Nelson asserts, the government cast women as the group whose "excessive desires" for material goods were endangering the nation.

 

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목차

CONSUMER NATIONALISM
1
1992
30
SEOUL TO THE WORLD THE WORLD TO SEOUL
33
1985
69
PRODUCING NEW CONSUMPTION
71
1991
104
KWASOBI CHUBANG MEASURING EXCESS
107
1993
137
ENDANGERING THE NATION CONSUMING THE FUTURE
139
1991
171
CODA
173
APPENDIX
191
NOTES
193
REFERENCES
215
INDEX
235
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저자 정보 (2000)

Laura C. Nelson is an associate at MDRC, a nonprofit research organization, where she currently focuses on poverty, employment, and social policy in the United States.

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