Feature Pages and Sections: Food Section-Thursday. Book Reviews-Monday through Saturday, Travel Section-Sunday. Real Estate Saturday. Radio & TV Page Daily and Sunday. Women's Pages-Daily and Sunday. GardenFriday, Saturday and Sunday. Outdoor Page-Tuesday, Friday and Sunday. Panorama-Thursday. Close noon Monday. Book World-Sunday. Merchandising-Research: (a) Merchandising Services available. (b) Shopping center and supermarkets map available. 18. Miscellaneous: (a) Advertising subject to publisher's approval. (b) Tear sheets (checking copies) supplied by Advertising Checking Bureau. (c) The Publisher reserves the right to gray or Benday reverse plates, heavy rules or type. (d) Til forbid orders accepted on written order only. (e) Not responsible for advertising plates and mats left in publication office more than 30 days after insertion. (f) The Washington Post shall be under no liability whatsoever for an act of God such as rain, wind, sleet or snow, which may in any way prevent distribution of its circulation, totally or in part. (g) The Washington Post shall be under no liability whatsoever by reason of any error for which it may be responsible in connection with any advertisement, beyond liability to give the advertiser credit for so much of the space occupied by the advertisement as is materially affected by the error and its obligation to give such credit shall not apply to more than one incorrect insertion under any contract or order unless it is notified of the error prior to repetition of the insertion. (h) The Washington Post cannot be responsible for errors in advertising submitted too late for proof service. (1) All simulated reading matter must be marked "Advertisement." (k) The advertiser and advertising agency assume liability for all contents (including text representations and illustrations) of advertisements published and also assume responsibility for any claims arising therefrom made against The Washington Post. 19. General Advertising Representative: Sawyer-Ferguson-Walker Company: New York, N. Y.-245 Park Avenue 10017 212/661-6262; Chicago-111 E. Wacker Dr. 60601 312/329-1780; DetroitNorthland Towers, Southfield, Mich. 48076 313/442–5950; Philadelphia-2 Penn Center Plaza 19102 215/568-8070; Atlanta-3390 Peachtree Rd. N.E. 30326 404/261-1362; Los Angeles-1930 Wilshire Blvd. 90057 213/483-6595; San Francisco-220 Bush St. 94104 415/421-5707; Minneapolis-910 Foshay Tower 55402 612/339-4931; Dallas-300 N. Ervay St. 75201 214/742-1361; Charlotte, N.C.-1515 Mockingbird La. 28209; 704/523-5486; Wellesley, Mass.-40 Grove St. 02181 617/237-5640. Hotel and Resort Representatives: Metropolitan Publishers Representatives, Inc.; Atlanta-2045 Peachtree Rd., N.E. 30309 404/233-5077; Miami-924 Lincoln Rd. 33139 305/538–4630; Montreal—1255 University St. 514/866-5381; Tampa-4310 Dunbarton 33611 813/839-0082; Toronto-2 Carlton St., Suite 1518 M58 1JE 416/362-2434. International Representatives: John McKim White, Vienna, Austria; Rita Ambar, Lisbon, Portugal, Angola; Antonio Sambrotta, Rome, Italy; INPRA, Piraeus, Greece; Media Representatives Inc., Manila, Tokyo, Thailand, Singapore; The Far East; Epoch Publicity Agency, Taipei, Taiwan; Parker Associated Representations (Pty.) Ltd., Sydney, Australia; C. K. Beckett, Auckland, New Zealand; RKL y Asociados, Mexico City, Mexico. As a Service Co. Ltd., Seoul, Republic of Korea; Grant H. Webb & Co., Ltd., London, United Kingdom and Ireland; Richard A. Stagel, Casablanca, Morocco; CIPE, Barcelona, Spain; Pyramid Advertising Agency, Cairo, U.A.R.; Triservice Rufenacht SA, Geneva, Switzerland; Univ-Adverts, Madras, India; Fred Anthony, 35 E. 35th St., New York, N. Y.; Special Sections. 20. Mechanical Requirements: The advertiser and/or agency shall designate the width in columns and exact depth in which case the newspaper agrees to publish and bill advertisement in exact space ordered, measurement to be from cut-off rule to cut-off rule. Where printing material furnished does not measure up to space ordered after shrinkage, the Post will space out the advertisement between cut-off rules to the exact amount of space ordered. Where ads are posi tioned at the bottom of the page, a dash or dot may be substituted for the cut-off (a) Note: The following sizes are for type forms-this allows for the neces- I Column-11 picas wide: full page-90.4 picas wide; full page depth- Depth-allow one line of space for shrinkage of each 50 lines in depth. (b) Center double spread, charged as 17 columns, 31" wide; 13 columns minimum. (c) 4-Color or 3-Color Plates; 88 picas wide, 309 lines deep for full page; 7 cols.-12%" wide; 6 cols.-10%" wide; 5 cols.-8%" wide; 4 cols.-7%" wide. Registration marks required on all color plates or mats. Progressive proofs should be included with printing material. Billed size page—309 lines by 8 columns. Total-2472 lines. (d) Advertisements over 270 lines deep will be charged full column depth. (f) Repro proofs, veloxes or original art preferred. (g) Minimum copy 14 lines except Resort, 7 lines. (h) Minimum depth for single column, 14 lines; double column, 28 lines; 3 columns, 42 lines; 4 columns, 56 lines; 5 columns, 70 lines; 6 columns, 84 lines; 7 columns, 93 lines; 8 columns, 112 lines. (i) Artwork at advertiser's expense. Advertising Director-Jack C. Schoo. Advertising Manager-Joseph H. Marsh. General Adv. Mgr.-Crosby N. Boyd, Jr. Classified Adv. Mgr.-Lowell B. Steele. Million Market Newspapers, Inc.: New York-6 E. 43rd St., 10017, Tel. 212-986-3434; Chicago-333 N. Michigan Avenue, 60601, Tel. 312-378-0103; Detroit-1 Northland Plaza, Room 1009, Southfield, Michigan, 48075, Tel. 313-442-5672; Los Angeles-3540 Wilshire Blvd., 90010, Tel. 213-381-2251; San Francisco-111 Sutter Street, 94104, Tel. 415-362-5422; Florida-Hawaii- Mexico The Leonard Company, P.O. Box 687, Buena Vista Station, Miami, Florida 33137, (305) 757-1531; Canada-American Publishers Reps., Ltd., Suite 200, 32 Front Street West Toronto, Ontario, M5J-1C5 363-1388; Latin American Rep-Sullivan, Sarria & Assoc., Inc., 405 Park Ave., Suite 903, New York, N. Y. 10022; (212) PL2-1313. 3. AGENCY COMMISSION AND CASH DISCOUNT 15%; 2% 15th following month. 4. POLICY A. 30 days or more notice given of any rate revision. B. All advertising contracts and orders are accepted subject to the approval of the publisher and the provisions of the rate card. 5. GENERAL ADVERTISING RATES BULK CONTRACT RATES Open.. 500 lines Space Within One Year General Advertising-Daily and Sunday 3,000 lines.. 5,000 lines.. 10,000 lines. 25,000 lines.. 50,000 lines.. 100,000 lines.. 150,000 lines. 200,000 lines COMBINATION RATES $1.80 1. 67 1. 64 1. 61 1. 59 1.57 1. 54 1. 51 1. 48 1. 43 Daily and Sunday, Daily and Saturday, Saturday and Sunday, $2.45 Ads may commence either daily, Saturday, or Sunday and must be completed within 30 days. Same ad must run both days. Combination advertising should be ordered as one insertion with rates and dates specified. Linage from both combination insertions will apply toward contract fulfillment. FREQUENCY CONTRACT RATES WITHIN ONE YEAR 3-12 insertions. 13 or more insertions.. PAGE CONTRACT RATES-DISCOUNT FROM Open RATE $1.64 1. 61 Space within one year. Black and white or color. When color is used, discounts from rate apply to space only, not to color cost: Advertisers signing specific bulk linage contracts or full page contracts will be billed monthly at the applicable contract rate for the entire contract year, unless the contract is amended. At the end of the contract year, the advertiser will be refunded if a lower rate is earned or will be re-billed at a higher rate if contract is not fulfilled. When both less-than-page units and full page units are employed during the contract period, full page linage and less-than-full-page linage may be combined to earn maximum bulk contract discount. If the bulk contract discount is greater than the page contract discount, the former applies to the full pages. If the page discount is greater, the bulk contract discount will apply to less-than-fullpage unit. Multiple products and/or corporate schedules may be combined to earn lowest rate. Above discount rates do not apply to GRAVURE, COLOR COMICS, preprinted supplements, or specially arranged sections. SPACE SPOTS These ads run Monday thru Saturday; (Sunday available at advertisers option); days of insertion at publisher's option. Space Spot ads available in 3, 6 and 13 consecutive week plans at discounts from open general rate as follows: 3 weeks 25% ($1.35 per line). 6 weeks 30% ($1.26 per line). 13 weeks 33% ($1.20 per line). Sizes. Min. size 50 lines. Max. size 600 lines. Number of insertions per week: Min. 6 per week. Contracts: Space Spots available under special contract for this linage only. Space spot linage does NOT apply toward completion of other contract or fulfillment of other discounts. Above are 1 time rates. Space discounts based on volume or frequency apply and are listed under General Advertising Rates, Section 5. COLOR PREMIUMS For any standard or non-standard unit, size 1,000 lines or larger, b/w rate for space ordered plus the following flat costs. Available Daily and Sunday. 3-Day leeway requested: Black and 1 color.. Black and 2 colors. Black and 3 colors- $475 600 750 20% color premium discount for 50 or more color advertisements within one year. COLOR INFORMATION AND CLOSING DATES (1) Color and black: Reservations 1 week in advance. Printing material 3 weekdays in advance where standard ink is used. Special ink, 5 weekdays, 3-day option required. Cancellation-3 days. (2) 2 or 3 colors and black: Reservations 2 weeks in advance. Complete printing material full week in advance. Cancellation—5 days. (3) Full page, 14'4′′ × 2214′′. 2 sets progressive proofs and 6 complete proofs must accompany all negatives or reproduction proofs. No registration marks required. (4) First choice negatives (wrong reading from emulsion side). Second choice reproduction proofs (right reading). Highlight Dot Size: minimum 5% (.0045′)— 8% preferred. 7. SPECIAL CLASSIFICATIONS/RATES Daily and Sunday: A-POSITION CHARGES When available-No position adver.isements accepted less than 28 lines, single column. Page 2 or 3 (when space is available and at publisher's option), 45¢ per line additional. Any other specified page 35¢ per line additional. Top of column, next to reading matter, 35¢ per line additional. B-POLITICAL Advertising for elections to public office, $143 or earned rate, whichever is lower. C-RESORT & TRAVEL Resorts, Resort Hotels, Chambers of Commerce, Travel and Tourist Commissions, Travel Agents, Schools and Camps: 1 insertion within 1 year. -- $1.70 1. 50 1. 35 1. 20 1. 10 1. 05 2. 05 Ads may begin either daily or Sunday and must be completed within 7 days. Copy must be same size and content. Combination Resort advertising should be ordered as one insertion with rates and dates specified, and counts as a single insertion in fulfilling Resort advertising contracts. Min. sizes: Sunday 7 lines, Daily 14 lines, Daily and Sunday combination 14 lines. Travel-Transportation in Sunday Resort/Travel Section: Open rate.. 500 Lines.. 3,000 Lines. 5,000 Lines.. 10, 000 Lines... 15,000 Lines.. Combination: Daily and Sunday.. Open... 500 Lines.. D-MAIL ORDER (Armchair SHOPPER) APPEARS SUNDAY 5 Times or 3,000 Lines. 10 Times or 5,000 Lines. 20 Times or 10,000 Lines- 8. SPECIAL R.O.P. UNITS STRIP ADVERTISING $1.70 1.60 1. 50 1. 35 1. 20 1. 10 2. 45 $1.70 1. 60 1.50 1. 35 1. 20 Eight columns, 14 line min.—35 line max. at foot of page. Rate based on bulk contract rates. Available on radio-TV, sports and financial pages. 9. SPLIT RUN (When available) $150 extra. Minimum 100 lines. 10. FEATURE PAGES AND SECTIONS Best food: Wednesday Book Reviews: Monday through Friday and Sunday. Garden: Friday and Sunday. Radio-TV Logs: Monday through Saturday (Sunday-TV Magazine). Real Estate: Friday. Religious: Saturday. Travel and Resorts: Sunday. 11. MINIMUM DEPTH REQUIREMENTS Ads must be as many inches deep as they are columns wide. Advertisements measuring over 280 lines in depth must occupy full depth of column-309 lines. (See page 3-policy) Black and White. 12. CONTRACT AND COPY REGULATIONS 13. CLOSING TIME-R.O.P. By 6 p.m. two days preceding publication. Sunday main news section, 6 p.m. Thursday, Sunday Portfolio Travel, Garden, Amusements, Wednesday, 6 p.m. 14. MECHANICAL MEASUREMENTS AND REQUIREMENTS A. Width of column-11 ems pica. B. Depth of column, 315 lines (to print 309). C. Eight columns to the page. |