Television in the OlympicsJ. Libbey, 1995 - 276페이지 The book investigates how television has transformed the Olympic Games from a festival of international athletes into a global media event of unprecedented size and reach. It analyzes three broad aspects of television in the Olympic Games: economic, organizational and technological infrastructures for Olympic television; communicating culture, Olympism and politics in the Opening Ceremony; and the viewing experience. |
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2nd Channel advertising athletes audiences Barcelona Games Barcelona Olympic Barcelona'92 Brazil TV Globo Broadcasting Union Cameroon Canal 13 Canal Olímpic Catalan Catalonia CCTV cent Chapter Closing Ceremony Colombia commentary commentators commercial breaks competition countries coverage economic ERTU2 European Eurosport example global host broadcaster host city identity images Indonesia Indonesia TVRI international broadcasters International Olympic Committee international signal Japan NHK Korea MBC logo medal Mediterranean narrative Nation broadcaster official Olympic broadcast Olympic ceremonies Olympic Charter Olympic Committee Olympic community Olympic family Olympic flag Olympic Games Olympic movement Olympic programming Olympic rituals Olympic stadium Olympic symbols Olympic television Olympic values organizing committee Ostankino parade participation political present Radio references represented Romania SABC segment Seoul Slovenia Spain Spanish sponsors sponsorship sports events strategy study correspondents Table television broadcasters television rights torch TV Globo TVRI unilateral camera venues visual