Television in the Olympics
This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
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2nd Channel advertising African anthem athletes audience Barcelona Games Barcelona Olympics Barcelona'92 basketball Brazil Cameroon Canal 13 Catalonia Catalonia and Spain CCTV cent centre Chapter Closing Ceremony Colombia commentary commentators commercial breaks commercial messages competition countries coverage economic Egypt entered the stadium ERTU2 Europe Eurosport example Germany ARD global host city images Indonesia Indonesia TVRI international broadcasters international signal Korea MBC logo medal Mediterranean Nation broadcaster official Olympic broadcast Olympic ceremony Olympic Committee Olympic community Olympic flag Olympic Games Olympic host Olympic movement Olympic programming Olympic rituals Olympic stadium Olympic symbols Olympic television Olympic values Opening Ceremony Opening Ceremony broadcasts Ostankino parade participation political Radio references represented Romania Romania RTV SABC segment Slovenia South Africa Spain Spanish sponsors sponsorship sports events study correspondents Table television rights television sets torch TV Globo TVRI unilateral camera venues viewers visual