Television in the OlympicsJames F. Larson, 1995 - 276페이지 The book investigates how television has transformed the Olympic Games from a festival of international athletes into a global media event of unprecedented size and reach. It analyzes three broad aspects of television in the Olympic Games: economic, organizational and technological infrastructures for Olympic television; communicating culture, Olympism and politics in the Opening Ceremony; and the viewing experience. |
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