Our Profit 81⁄2 Per Cent The Truth About Tires can be made to fit any price which users want to pay. The only just comparison is the cost per mile. Cheap tires may cost far more per mile than tires at twice the price. Tires may also be too costly-too fine in composition to endure. The object of the expert is the lowest cost per mile. That has been our object for some 13 years. How We Know We make our comparisons on tire-testing machines, where four tires at a time are worn out under all sorts of road conditions. Meters record the mileage. There we have compared, by actual mileage, some 210 formulas and fabrics. There we have compared every method, material and process. There we have compared rival tires with our own. Thus for 13 years we have ceaselessly aimed at the lowest cost per mile. And our sensational sales show how we have succeeded. Saving 48 Per Cent Then we took up the question of rimcut tires. Statistics show that 23 per cent of ruined old-type tires are rim-cut. So we brought out a patent new-type tire a hookless tire-which makes rimcutting impossible. This patent tire-the Goodyear No-Rim-Cut tire-wipes out this loss of 23 per cent. Then we made these tires 10 per cent oversize, to save the blow-outs due to overloading. This extra capacity, with the average car, adds 25 per cent to the tire mileage. Thus the average tire bills were cut almost in two. Yet these oversize tiresthese tires which can't rim-cut-are sold as low as standard old-type tires. One result is a minimum profit-a profit of 812 per cent. Another result is a larger sale than any other tire commands. GOOD YEAR AKRON, OHIO No-Rim-Cut Tires With or Without Non-Skid Treads Our 1912 Tire Book-based on 13 years of tire making -is filled with facts you should know. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, Akron, Ohio We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont. (620) Please mention the Review of Reviews when writing to advertise's 90% Manufactured-Six Cylinders-48 h.p. Chrome-Nickel Steel-$1850 ¶ Whenever the EVERITT "SIX" enters a new neighborhood, it immediately becomes the storm center of a discussion which inevitably results to the advantage of the EVERITT. Everyone who examines it finds a score of features greatly in excess of existing standards of value. ¶One of the first surprises-It is manufactured to an extent not exceeded by any other car in America. YOU CAN ALWAYS TELL AN BY THE DIAMOND ON THE RADIATOR This fact alone, price considered, is rather remarkable-the more so since the majority of cars at or about $1800 are not only four-cylinder cars, but assembled products to a greater or less extent. ¶ Here is a car which is 90% manufactured in the EVERITT plant-which sells for $1850-and which has six cylinders instead of four. ¶ Investigation finds further that the motor construction is identical in principle with that of four other noted cars, none of which sell for less than $4000. EVERITT "Four-36" $1500-Wheelbase, 115 inches; Tires 34x4 inches; Demountable Rims; Equipment complete, including Top. Windshield, two Gas Lamps, three Oil Lamps, Speedometer, Prest-OLite Tank, specially designed Tire Irons, unusually high-grade tool equipment and Disco Self-Starter. The examination into the kind of materials used, the manner of manufacture and generosity of proportions cannot fail to convince as to the value of the EVERITT.. And then more surprises: ¶The operating qualities are equal to the high-grade standard set by the materials and manufacture. The EVERITT is as fine in every essential as the best cars in the six-cylinder field. From an engineering standpoint, the names of the builders of the EVERITT-B. F. Everitt, Wm. E. Metzger and Wm. Kelly-furnish positive assurance as to its excellence. ¶The character of the workmanship and experience embodied throughout the construction of the EVERITT guarantees lasting and satisfactory service. Every EVERITT owner or driver absolutely confirms this statement. "Ask them." In other words, the EVERITT is 90% EVERITT-manufactured; it has six cylinders instead of four; and those cylinders are cast on the mono-bloc principle-in a unit. ¶ But this is only the beginning. ¶ In addition to being unsurpassed in the extent to which it is manufactured, the EVERITT is not surpassed by any high priced car in costliness of materials. It is easy to talk in a vague and general way of fine materials" and "high-grade construction"-but the EVERITT promptly furnishes specific information on this score that cannot be overlooked. A better steel than Chrome-Nickel is yet to be made. It is impossible to find a higher quality of steel in any car at any price. The proportion of Chrome-Nickel utilized in the EVERITT is as great as the proportion of high-grade steel used in any car in the world— and greater than the proportion used in most. STANDARD "EVER ITT-30"-$1250- With a full understanding of the EVERITT construction and value, it is not difficult to understand its onward march. ¶A ride in this splendid car will strengthen every claim made for it. Arrange today with our nearest dealer for a demonstration. Catalog on request. Metzger Motor Car Company, 109 Milwaukee Ave., Detroit, Mich. Metzger Motor Car Co., 109 Milwaukee Ave., Detroit, Mich. Send Catalog and Dealer's Name Continuity of Impression Means Successful Advertising IF YOU ARE READY to select a new Tire Equipment it is worth while to do a bit of first hand investigating. Read the claims that Tire Manufacturers may put forth for individual makes; then put aside for future reference special records, selected testimonials and broad statements. Find out from personal inquiry among many users what the actual everyday and present-day results are from any given make of tire. Peerless 1913 THREE SIXES CFrom the three six-cylinder models for 1913, " 38-Six," "48-Six," and "60-Six," you may select a six-cylinder car suited exactly to your requirements in power and passenger capacity. Moreover, our dealers throughout the country can accept orders for immediate delivery. LONG STROKE MOTORS CThe 1913 Peerless six-cylinder motor has an exceptionally long stroke; it therefore possesses in an unusual degree the long-stroke advantages - flexibility, greater power and smoother action at low speeds. |