Annual Meeting of the American Druggists' Fire Insurance Company at Cincinnati.

The Annual Stockholders and Directors meeting of the American Druggists' Fire Insurance Company was held on Tuesday and Wednesday, February 10-11. The meeting was largely attended. Every member of the Board of Directors being present, as well as many of the Stockholders resident in Cincinnati and vicinity. More than three-fourths of the stockholders of the Company were represented in person or by proxy.

Growth and Prosperous Condition of The A. D. F. I. Co.-The business of the Company was shown to have had a splendid increase during the year, such increase being 25 per cent. greater than the business of the preceding year, amounting to $2,354,758, at a premium of $23,462.85, representing an increase of 1,268 policyholders.

Increased Service and Possibility of Greater Savings. With the arrangement for re-insuring parts of every risk which it carries under a Re-Insurance Treaty with a large New York Company, the A. D. F. I. Co. is now prepared to fill the fire insurance wants of more than 90 per cent. of the retail drug trade in cities and towns throughout the country having fire protection, and where insurance can thus be written with safety. With its facilities to now serve fully 90 per cent. of the entire retail drug trade with its insurance needs, its chances for increased savings to policyholders are also constantly increasing. The Company is now saving its policyholders 25 per cent. of their premium cost along absolutely safe and conservative lines, and if its growth in business continues, this saving can be extended to 30 per cent at a comparatively early time, and still greater opportunities along that line are sure to be realized with an increased volume of business. Every retail druggist in the country who places his insurance with the A. D. F. I. Co. thus adds to its ability for ultimately making greater savings in premium cost. The advantages for the retail drug trade of the country which will accrue from the undivided support of The A. D. F. I. Co. are far reaching and the best which may be hoped for from any source considering as the first essential absolutely safe and reliable insurance.

The Company To Have Its Own HomeThe Board of Directors found the present office quarters of the Company to be wholly inadequate for its needs in taking care of the growing business. It authorized the Executive Board to find either a suitable site for erecting

an office building or an existing building which with alterations, would be suitable for an office building, in such case providing therein for sufficient office space for the Company's use and otherwise adapted for rental purposes as an investment, providing, however, that only the surplus of the Company above Capital and Reserves, should be available for such purpose. It is the aim of the Executive Board to carry this project out by finding a location where the Company will not only have immediate and profitable return from such investment, but where the Company will also derive benefit from the enhancement of ground value.

The Company's Business for the Year 1913During the year the Company wrote insurance amounting to $12,569,310, at a premium of $127,960.36. As compared with other Companies this represents a premium value on business written of $164,472.88. Of this business written during the year, the Company re-insured $1,141,450 at a premium of $13,158.06. On the 31st of December, the Company had 6,916 policyholders.

Savings and Earnings for the Drug Trade During the Year-The direct net savings as made by the Company for its policyholders during the year representing money actually retained by the policyholders, amounted to $41,118.22. In addition the Company made a net profit from its insurance business of $20,323.96, and a net profit from the investment of its capital and surplus of $11,846.36 Since the Company has been in business it has saved its policyholders in their premium cost the magnificent sum of $158,033.36.

ASSETS AND LIABILITIES DECEMBER 31,1913. Assets

Government, County and Municipal

The above statement of assets and liabilities shows a gross surplus including capital, of $345,924.26. Under the Insurance Laws, furniture and fixtures are not admitted as assets, and the Re-Insurance Reserve on the business of the Company which amounts to $57,697.83, must be shown as a liability, and after deducting these items from the gross surplus, the absolute net surplus of the Company, including capital, amounted to $287,566.98.

Fire Losses-During the year the Company had fire losses amounting to $37,170.22. Since it commenced business the total fire losses paid by the Company amounted to $143,759.91.

Dividend Declared-The Board of Directors declared a 9 per cent. dividend to the stockholders of record, payable on March 1st, which is the annual dividend period of the Company. Out of the net profits of the Company for its underwriting business and from its investments it added to an extraordinary reserve the sum of $8,042.53, and placed to the credit of an undivided profit account the sum of $6,127.78.

Election of Officers and Directors-The entire directorate, consisting of Chas. H. Avery, L. G. Heinritz, James H. Beal, W. S. Elkin, Jr., Wm. C. Anderson, G. O. Young, A. O. Zwick, Lewis C. Hopp, Simon N. Jones, John D. Muir, Walter Rothwell, Geo. B. Kauffman, K. S. Kahn, E. B. Heimstreet and Frank H. Freericks, were re-elected.

In the election of Directors Mr. Samuel C. Davis, of Nashville, had considerable support in securing the vote of nearly three thousand shares of stock.

Election of Officers-The Board of Directors elected the following officers: Chas. H. Avery, President; L. G. Heinritz, Vice-President; Frank H. Freericks, Secretary and General Counsel; Geo. B. Kauffman, Treasurer; the Executive Board, Chas. H. Avery, L. G. Heinritz, Walter Rothwell, A. O. Zwick, J. H. Beal, Geo. B. Kauffman and Frank H. Freericks.

It was ordered that the Advisory Committee be selected from the choice of stockholders in the different states, where such choice had not been elected to the Directorate, and the duty of so selecting members of the Advisory Committee was placed with the Executive Board.

Entertainment-On Tuesday, Feb. 10, there was served to the stockholders of the Company present at the meeting, a stockholders luncheon, at the new Gibson Hotel, and on that occasion all had an opportunity to profit from interesting talks by Dr. Wm. C. Anderson, who discussed the late convention of the A. D. S., from Dr. James H. Beal, with reference

to the progress of the Tampa Cuba Cigar Company, and from E. B. Heimstreet, regarding the National Druggists Home at Palmyra.

On Tuesday evening the Directors of the Company were entertained by the local stockholders, who gave a theater party in their honor, the evening being closed with an aftertheater supper at the Bismarck.

"The Purest, the Best Container."

Parke, Davis and Co. decided to market the anesthetics a number of years ago. With this decision came another decision-not to add ether to their list until they could offer a purer product than that supplied by any other firm, and in a better container. As for the anesthetic itself, it is said to have taken more than a year of time and numberless experiments to insure the requisite degree of purity. But the time and effort were well expended, since the result is what is said to be "the purest available ether for anesthesia"an ether that meets and surpasses the United States Pharmacopoeial specifications, as well as the specifications of the pharmacopoeias of England, Germany, France and Italy. But then the riddle was only half solved. there still remained the problem of "the perfectly satisfactory container"—a dropper can that would be simple, reliable, economical and safe-a can, moreover, that could be properly washed and sealed. This resolved itself into the loss of another year of time, the expenditure of a lot of money, and the destruction of thousands of cans. Eventually, of course, the "perfect container" was realized.

Parke, Davis & Co's. ether can enables the physician to administer the anesthetic by the drop method. It obviates the use of special apparatus, wicks, notched corks, droppingtubes and other devices which are an abomination to the average anesthetist. The container is a hermetically sealed package, the dropper feature consisting of a piece of thin capillary tubing which, in the form of a semicircle, enters the top of the can at diametrically opposite points. When ready to administer the ether, the physician or his assistant cuts the tube with a knife and bends the two pieces, in curved form, over opposite edges of the can. One tube allows the entry of air to the container; the other permits the flow of ether, which is regulated by inclination of the can. Any portion of the anesthetic remaining in the container may be preserved by pinching the ends of the tubes, which are cut off when the ether is again required for use.

"The Purest Ether, the Best Container," apparently, is no empty phrase, and one can readily understand why the demand for Parke, Davis & Co.'s ether for anesthesia, like the proverbial small boy, is "healthly and growing."-[Adv.]

Zinc Stearate.

A chemical combination between the Zine base and Stearic Acid is an ideal one for a great many purposes, provided the compound is properly made and purified. It must be free from soluble irritating Zinc compounds and fatty matter that will cause it to become rancid.

The Zinc Stearate manufactured and put up by the Mallinckrodt Chemical Works has gained unusual prominence with the medical profession as well as the laity, because it represents the highest degree of purity yet attained in that article. It may, therefore, be used with impunity upon open sores, abrasions, etc., where an impure product might prove harmful.

The "M. C. W." Sprinkler-Top Can has become very popular and it affords a very convenient and economical method of applying the powder, either for toilet or medicinal purposes.

All wholesale druggists can supply M. C. W. brand and it is suggested that pharmacists order a supply through that source, as it is bound to become an active seller. An attractive specialty of this nature, possessing distinct merit, affords the druggist a good opportunity of keeping his customers interested and getting new business. Try it.-[Adv.]

An Improved Method of Serving Grape Juice.

At this time when grape juice is so strong in popular favor and the public is so favorably disposed toward non-alcoholic grape drinks generally the announcement of the placing of Clixo Grape Julep on the market as "an improved method of serving grape juice," is of particular interest to all soda fountains.

This new drink is made from the pure juice of choice blended wine grapes, all prepared ready to serve with the addition of ice water or carbonated water. It is highly concentrated and requires only an ounce and a quarter of Clixo Grape Julep to a six ounce glass, which makes a rich delicious drink of unusual strength and body, giving the full, satisfying flavor of the grapes.

Wine grapes of the best varieties are used because they are the most luscious, nutritious and have the richest and most distinctive flavor. As in other products where the taste demands fine shadings of flavor, the blending gives unusual results that are very satisfying.

In contrast to grape juice which many find rather flat and insipid as usually served, Clixo Grape Julep has the delightful, refreshing taste of the grapes themselves as they are plucked from the vines. Soda fountain patrons are quick to take up a new drink and it is safe to say that Clixo Grape Julep will become very popular as it has the tempting quality that should make it a strong repeater.

It has all the wholesome tonic properties of grape juice and is decidedly more pleasing as a drink for universal purposes. The Cleveland Fruit Juice Co., therefore, who are producing Clixo Grape Julep, see in it a big field as a beverage for home consumption as well as soda fountain use. Its convenience, ease of serving, and refreshing daintiness will recommend it to the housewife for use wherever a refreshing non-alcoholic beverage is desired. For children and invalids it is especially to be recommended as it is so pure and beneficial.

The Cleveland Fruit Juice Co., in addition to supplying the demand for soda fountain use will also put Clixo Grape Julep in convenient size bottles for family use as they calculate that the sale of the new drink at the soda fountain will stimulate the customer's desire to take a bottle home.

As the most convenient means of serving Clixo Grape Julep a very handsome silver plated dispenser is furnished. This dispenser is mounted on a white Carrara base and makes a very artistic and imposing appearance with the inverted bottle placed in the top, with its attractive label in four colors and gold.

This dispenser is very convenient and economical. By simply pressing the little plunger with the thumb it automatically measures out and delivers an ounce and a quarter without waste, the exact amount required to serve a drink. It is absolutely sanitary and insures the serving of Clixo Grape Julep from the original bottle, a feature that will make a strong appeal to the customer, who wants to protect himself against substitution or adulteration.

The Cleveland Fruit Juice Co. is making some very attractive and liberal offers on this new product, including the dispenser and a supply of unusually catchy advertising to assist the dealer in introducing Clixo Grape Julep to his trade.

The most noteworthy feature of this advertising is a beautifully lithographed seven piece window trim consisting of a large balloon design, and a series of six smaller ones. These can be arranged attractively in any window and will attract a great deal of attention, as they are entirely different from the usual window trim idea. There are also attractive cut outs or hangers that will serve as effective decorations for the soda fountain or store.

The quality and reputation of Cleveland Fruit Juice products are fully upheld in Clixo Grape Julep and all their usual care, skill and consideration for superior merit has been employed in the preparation of this new grape drink.

They report orders coming in very heavily from the dealers and the unusual demand for the new product threatens to tax their capacity to the utmost. Although what was considered an ample supply of dispensers was ordered, they have already been obliged to arrange for a large additional quantity and the season has just begun.

For such dealers as are interested it would be wise to get in touch with the Cleveland Fruit Juice Co. immediately as they have been obliged, in anticipation of the unusually large demand, to enforce the rule of filling orders for Clixo Grape Julep offers in the order they are received.-[Adv.].

The Druggist and the Dentist.

Very little attention seems to have been given a profit producing phase of the drug business namely, catering to the needs of the dental profession. Here is a field that is productive in more ways than can be cited in a few short paragraphs. Many druggists simply say, "There is nothing in it," and let it go at that. Others feel that the business is a very small factor and little effort is made to secure it.

In talking with many dentists it has been noted that they send to the retail druggist many customers who buy a wide variety of drugs and toilet accessories. The dentist frequently gets no credit because there is no prescription written and the customer fails to mention that his or her dentist said, "Go to Brown's." A dentist has been heard to remark that he had sent in one day to a certain drug store as many as seven customers whose purchases ranged from quill tooth picks to compound cathartic pills, yet the druggist who conducted the store never felt that this dentist's good will or business amounted to a picayune.

There is still another reason why the druggist should "go after" the dentists in his neighborhood. Have something to sell him that he actually needs and should by all means have. Why not sell the dentist many of his requirements? There are certain preparations that are necessary to every dentist's office. A complete line of these preparations are manufactured by Eli Lilly & Company, who cooperate with the retail druggist in supplying these products through them to the dental profession.

The Lilly Dental preparations are made under the authority and after the formulas of J. P. Buckley, Ph. G., D. D. S., Professor of Materia Medica, Pharmacology and Therepeutics of the Chicago College of Dental Surgery. Dr Buckley is well known to the dental profession, and these preparations manufactured under the Lilly label need no further recommendations for quality. This business can be made productive only with slight effort and additional business that is worth while comes with it. A handsomely illustrated catalogue on products and formulae of special interest to the dental profession is supplied by the Lilly Company. It contains a comprehensive list of dental preparations and in addition a list of diseases and pathologic conditions as well as a classification of remedies according to their physiologic action. This book should be in the hands of every dentist and is sure to prove of interest to him. The druggist who places a copy in the hands of his dentists and makes it known that he is prepared to supply any of the items therein listed will find a source of business that brings greater results than are to be noticed in the initial transaction. Cultivate your local dentist. He can help you and you can prove a great convenience to him.-[Adv.].

The new hanger given by the J. Hungerford Smith Co. with their special Cherry Melba offer is, without question, one of the most beautiful and attractive pieces of advertising seen lately. It shows Cherry Melba Sundae in such an appealing way that you want to try it at once and see if it really tastes as good as it looks. That is the effect good signs at your fountain should have and the J. Hungerford Smith Co. kept this fact in view when they got up this hanger.

The entire Cherry Melba offer costs only $6.17, as you will note by the J. Hungerford Smith ad. in this issue.-[Adv.].

ADDRESS ANSWERS THUS:

care Midland Druggist & Pharmaceutical Review, Columbus, Ohio.

NO FURTHER POSTAGE IS REQUIRED. Send each answer separately.

WANTS.

WANTED-One charging outfit with two tanks, also counter draft. Must be in good condition. State best price in first letter. Address 8556, care Midland Druggist & Pharm. Review. Mar-2ts

WANTED—To buy a well located drug store good town. Give full particulars, etc. Must be in Ohio. Address 8577, care Midland Druggist & Pharm. Review. Apr. 2ts.

WANTED-To buy well located down town drug store in city of 2000 to 10,000. Rexall or Nyal store preferred. Give full particulars as to price, sales, stock, expenses, location, lease, competition, etc. Address 8578, care Midland Druggist & Pharm. Review.

Apr. 2ts. WANTED-Registered or assistant pharmacist. Steady position for right man. Address 8583, care Midland Druggist & Pharm. Review. Apr. 2ts.

WANTED-Drug clerk with a few years experience in a town of 2000 in n. e. West Virginia. State salary expected and give reference, age, if married or single, and experience. Address 8586, care Midland Druggist & Pharm. Review. Apr. 2ts.

FOR SALE.

DRUG STORES-(snaps) For sale, also positions in all States. Physicians, Dentists, Veterianarians, Nurses located and furnished. F. V. Kniest, Omaha, Nebr. Estab. 1914.

pd.

FOR SALE-Soda Fountain in good repair. Bargain if taken soon. Address 8569, care Midland Druggist & Pharm. Review Mar. 2ts

FOR SALE-Drug Store situated in good populated city of Ohio; well established business with low expense and good prices; stock and fixtures good. Full particulars given to prospective parties. Address 8570, care Midland Druggist & Pharm. Review. Mar-2ts

FOR SALE-Drug and wall paper store in thriving eastern Ohio town of 3,000 population. A splendid opportunity for a live pharmacist. Address 8571, care Midland Druggist & Pharm. Review. Mar-2ts

FOR SALE-Drug store in town of 700; owner wants to retire; good town; good country new brick building; electric lights; fine Becker Iceless fountain; $4,000 takes building and all. Address 8539, care Midland Druggist & Pharm. Review. Mar. 2ts

FOR SALE-Drug store, good s. c. Ohio town of 5,000; two other stores; business growing each year for 9 years under present management. Receipts 1913, $18,000; invoice $10,000, or better; terms 4 off for spot cash, or owner can reduce stock to considerable extent in a short time if buyer so desires, in a way not to interfere with trade, if intentions are guaranteed. Stock clean, staple; spring goods in. Full prices, moderate rent. Address 8555, care Midland Druggist & Pharmaceutical Review. Mar-2ts

FOR SALE-First class drug stock and fountain. Old established business, prominent corner, Toledo. Satisfactory reason for selling. Address 8566, care Midland Druggist & Pharm. Review. Mar-2ts

SITUATION WANTED-As clerk or manager of drug store in city of 5,000 to 30,000 preferred. Registered; 14 years experience. No dope or booze joint need answer. Will take position in this or any other state. Address 8568, care Midland Druggist & Pharm. Review. Mar-2ts

FOR SALE-Drug store in Cleveland; good stock and nice fixtures; will sell at the right price. Address 8561, care Midland Druggist & Pharm. Review. Mar-2ts.

FOR SALE-Only drug store in good N. W. Ohio town. No competition. Sales over $6000 annually. Price $2,200 cash. Curiosity seekers need not apply. Address 8562, care Midland Druggist & Pharm. Review. Mar-2ts

FOR SALE-Drug store, Columbus, Ohio. A. D. S. and Nyal lines. Residence district; trade increasing. Bargain; good terms. Address 8563, care Midland Druggist & Pharm. Review.

Mar-2ts