The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Crown, 2011. 9. 13. - 336페이지
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

 

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Google에서 리뷰를 확인하지는 않지만 가짜 콘텐츠인지 검토한 후 가짜로 식별된 콘텐츠는 삭제하고 있습니다.

LibraryThing Review

사용자 리뷰  - bbbart - LibraryThing

I really like the scientific theory behind the Lean Startup, but somehow the book failed to interest me cover to cover. Again, the typical American style (overly simplifying things, endless repetition ... 전체 리뷰 읽기

LibraryThing Review

사용자 리뷰  - Documentatie - LibraryThing

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. -- Philip Delves Broughton ... 전체 리뷰 읽기

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Introduction
1
Start
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Define
25
Learn
37
Experiment
56
Leap
79
Test
92
Measure
114
Pivot or Persevere
149
Batch
184
Waste Not
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Join the Movement
285
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저자 정보 (2011)

Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup,  and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

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