« 이전계속 »
the Watergate hearings.
In general, viewing of the program was highest in the state capital, Tallahassee, and the university city of Gaines
Looking at only metropolitan areas yields a conservative
total of 1,290,000 households existing within the seven markets. of this number, 110,706 homes viewed at least one telecast of
TODAY IN THE LEGISLATURE.
At the completion of the legislative session, 276 viewers of the program series were re-interviewed. They were asked a variety of questions concerning their reactions to the program.
When asked if they thought the program had influenced or caused the legislators to do their work differently, these known viewers responded as follows: 28% said no, 549 replied yes, and 18% had no opinion.
When asked if they detected any political bias in the program, 79% of the known viewers responded no, while the remainder split between having no opinion and saying yes, there was a political bias (10 and 11% respectively).
A series of questions dealt with perceived learning from the series. When asked how informative the series was, 54% of the known viewer sample responded that the program was very informative; 31% said the program was fairly informative; seven percent said the program was only slightly informative; two percent replied it was not informative; and, the remaining five percent had no opinion.
When asked if the program had increased their understanding of the legislative process, 67% replied that the series had increased their understanding, one percent said the series confused them, 28% replied the program had no effect upon their understanding of the legislative process, and four percent had no opinion.
Next, the viewers were asked if the program had increased their knowledge about what their specific senator or representative did at the state capitol. The responses were: no increase, 28%; confused them, one percent; know a little better what their legislator does, 42%; know a lot better, 25%; and, the remainder had no opinion. However, when asked if they could recall and name a bill being discussed on the program, 60% of the known viewers could not recall a bill, while 22% could name one, 10% named two, and eight percent named three or more. When asked if they could remember the names of the various program hosts and hostesses, only three percent of the sample could recall their names.
This portion of the questionnaire concluded by asking the viewers for the principal reasons they watched the program. When asked if they viewed TODAY IN THE LEGISLATURE primarily for news about the activities of the state legislature, 348 responded yes, while 66% said no. Forty-one percent indicated they watched to learn about the legislature, while 59% did not view for this reason. Entertainment did not seem to be an important reason for viewing--only five percent of the viewers said they watched the program for entertainment (95% did not).
Finally, when asked it time passing was a principal purpose of reason for viewing, 108 said yes and 90$ said no:
Lastiỹ, the sample was asked if they thought the series was worthwhile and should be continued: Ninety-four percent teit the series was worthwhite; four percent said it was not; and two percent had no opinion.
Before the program series TODAY IN THE LEGISLATURE begani more than 1,100 Interviews were completed throughout the state's seven public television markets: for purposes of this panel study, approximately one-third of the sample was resampled; proportionate to the market size; after the series was completed.
When asked if they had viewed at least one of the programs ; isi replied yes (approximately the same as found in our daily sweeps). When TODAY IN THE LEGISLATURE viewers were asked if the newspaper ads (remembered by 161 of the respondents) had caused them to view, eight percent said yes: Three percent of the TODAY IN THE LEGISLATURE viewers in the panel study had received a mailing, and 106 said the mattings had caused them to view, while four percent said both the ads and the mailings caused them to view.
for this sample, 488 felt the series caused the legislators to do their work differently, 231 said the program did not affect the legislators, and 304 had no opinion. When asked it the program displayed any political bias, 140 said yes, 374 said no, and 491 had no opinion. Finally, when asked if
the program was worthwhile and should be continued, 228 had ng opinion, 198 said the program should be discontinued, and the remaining 688 said the program should be continued.