Privacy and the Commercial Use of Personal InformationSpringer Science & Business Media, 2012. 12. 6. - 100페이지 Hon. Orrin G. Hatch United States Senate Electronic commerce will be pivotal to the United States economy in the 21 SI Century. With the advent ofelectronic commerce, some consumers have become concerned about the disclosure, transfer, and sale of information which businesses have collected about them. These concerns purportedly are slowing the rate ofexpansion ofelectronic commerce, thereby putting at risk the future growth of the New Economy. To reduce this risk, a variety of schemes have been proposed under which the government would regulate online privacy. Congress currently is in the midst ofa vigorous debate as to whether the government should regulate on-line privacy standards, and, ifso, what form such regulation should take. This succinct yet powerful book by Paul Rubin and Thomas Lenard goes to the heart of these issues. It explains that there is no evidence of actual consumer harm or market failure that could justify burdensome government regulation of online privacy. It describes the tremendous advantages consumers currently receive from the free flow of information collected on line, advantages which could be eliminated if the government unnecessarily regulates and stops this flow of information. It argues that the free market provides businesses with compelling incentives to adopt their own measures - such as seal programs and novel technologies - to assuage consumer privacy concerns. This book presents compelling evidence to support these and many other points central to the continuing debate in the halls of Congress and elsewhere concerningonline privacy. |
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29개의 결과 중 1 - 5개
xiii 페이지
... firms like Yahoo! customized to contain content of direct interest to the particular individual . Internet advertising firms , such as DoubleClick , provide customized advertising to smaller Web sites that use the advertising revenues ...
... firms like Yahoo! customized to contain content of direct interest to the particular individual . Internet advertising firms , such as DoubleClick , provide customized advertising to smaller Web sites that use the advertising revenues ...
xv 페이지
... firms to differentiate themselves and provide the necessary information . In general , increased use of personal information solves , rather than exacerbates , asymmetric information problems . Moreover , the ability to sell for ...
... firms to differentiate themselves and provide the necessary information . In general , increased use of personal information solves , rather than exacerbates , asymmetric information problems . Moreover , the ability to sell for ...
xvi 페이지
... firm suffers a substantial loss in value . We provide a number of examples of firms that have had to reverse course after adopting information policies that offended their customers . For example : 5 Amazon discontinued its plans for ...
... firm suffers a substantial loss in value . We provide a number of examples of firms that have had to reverse course after adopting information policies that offended their customers . For example : 5 Amazon discontinued its plans for ...
xvii 페이지
... firms are forced to stop . Such reputational penalties may be among the strongest protections available to consumers . They send a powerful message to firms that they will incur losses if their information management policies are not to ...
... firms are forced to stop . Such reputational penalties may be among the strongest protections available to consumers . They send a powerful message to firms that they will incur losses if their information management policies are not to ...
xxi 페이지
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목차
Government Markets and Privacy in The Digital Age | 1 |
Market Failure and Consumer Harm | 29 |
5 | 49 |
7 | 63 |
Conclusion | 83 |
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Access and Security America Online anonymous associated asymmetric information available online benefits better targeted billion Chapter choice collected companies concerned about privacy consumer harm cookies credit card credit reporting agencies customers database December December 22 Digital disclosure discussed DoubleClick e-mail Economics Electronic Commerce enforced evidence example Fair Information Practices Federal Trade Commission firms Freedom Foundation Government Accounting Office harm to consumers identity theft incentive increased indicates individual institutions interest Internet privacy lenders lists mandatory notice requirement market failure market for personal marketing purposes messages Moreover NAAG Online Privacy opt-in opt-out percent personal data personal information personally identifiable information Peter Swire positive externalities potential Privacy and Self-Regulation privacy concerns Privacy Online privacy policies privacy regulation profiles programs Progress & Freedom proposals provide information purchase reduce regulatory retail Rubin sell sellers survey targeted advertising technologies transactions costs users viewers Wall Street Journal Washington Yahoo