...Advertisement. (quoted from Turner 1965: 29) With all his criticism, Johnson stated (ironically?) that "The trade of advertising is now so near to perfection...that it is not easy to propose any improvement" - but he was careful to warn against excesses, especially since advertisements stood side by side with international...

...I remember a washball that had a quality truly wonderful—it gave an exquisite edge to the razor! The trade of advertising is now so near to perfection that it is not easy to propose any improvement. This is one of the earliest of ‘gone about as far as they can go' conclusions on advertisers, but...

...Greene (1960) The Politics of Samuel Johnson, pp.280 ff. 33 Idler, no. 40 (20 January 1759), ' ... every art ought to be exercised in due subordination to the public good'. 34 Johnsoniana, p.730. 35 Works, V, pp.450- 1 . Dedication written for J. Payne (1758) New Tables of...

...city Pompeii, destroyed in the year 79. And Dr. Samuel Johnson wrote in his weekly Idler in 1759 that "the trade of advertising is now so near to perfection that it is not easy to propose any improvement." Advertising has traveled far since 1759, but it is doubtful if any person acquainted with the subject...

...demand, and make his trade-mark worth real money. In 1759 Dr. Samuel Johnson wrote in his weekly Idler: "The trade of advertising is now so near to perfection that it is not easy to propose any improvement." Dr. Johnson's paper carried advertisements announcing a new shipment of tea from Ceylon, and a new...